Indeed, as its designed to be a game...
As an Experience,
UO died out long ago in my vue, now all it is people clinging to what was once good and fantastic.
Now its just a glorified chat room with pixels where 75% of those that play it spend more time talking and moaning about it on message boardsthan actually having fun.
There are of course a few exceptions to this rule, but the only thing that keeps
UO going is the fact that people play it because thier friends play it. It formed a community long ago and people stick because of that community, not because of the game (Or 'experience')
Easy to prove, if none of your friends still played
UO, would you still play? (I reckon 90% would say no...)