from what i've seen of it (which admittedly is rather little) it's a standard mmorpg with gore. i'll probably give it a look once(if) it hits open beta, but i can't see it dragging me away from
WoW tbh, not that i play
WoW much at the mo but then i'm not playing many games at the mo really.
warhammer on the other hand (while it may be rather similar to
WoW) is a game i can see me moving to.